1983 marked the launch of Italian brand Police, the name of which was inspired by the eye protection worn by the U.S police. Police is an edgy brand and one which has successfully managed to remain classic yet futuristic, ever adapting and modern. The brand has a metropolitan appeal and perfect for those looking for something distinctive and of course, completely cool.
Police sunglasses remain as one of the contenders who are always at the height of fashion and their sunglasses range are effortlessly fashionable and expressive of the wearer’s unique style. The male collection places emphasis on sharp, vibrant designs which are classic yet in keeping with the latest fashion trends. The range features a variety of styles including aviators which provide a modern take on the 1980’s versions and are perfect for creating a sophisticated and cool look. If you are after a more sporty type vibe, Police have merged aluminium temples and dual-mirror lenses to create deeper tones and a more sporty mix of colour.
Police has become so iconic not only due to the products themselves, but also in their advertising campaigns and the choice of celebrities they have chosen to represent the brand. Over the years, we have seen Bruce Willis, George Clooney and of course, David Beckham as the faces of Police, all of whom are perfect male figures to portray the cool vibe and values of the Police brand – confidence, glamour and presence. The brand is perfect for those who prefer a more classic, clean cut style with a dynamic edge.
No comments:
Post a Comment